Prompted Perspectives & News.

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Ten AI Terms Every Brand Must Master - Now!

Knowing these 10 terms will help you to master an AEO strategy for your brand. It is imperative to understand how AI is a trust indicator for your...

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When Crisis Roars in the Answer Economy

Cannes Lions faces a crisis because of allegations of AI use. What did they do to soften the blow? How did answer engines pick it up?

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What is Answer Engine Optimization (AEO)?

What is Answer Engine Optimization? How do you get your brand to show up in AI answers? Strong foundations can make all the difference!

Meet The Brands

Meet the Brands: Toyota

Founded in 1937, Toyota helped shape the modern auto industry. Toyota earns a 9.2, anchored by its QDR promise: Quality, Durability, Reliability.

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Your Brand Is Only As Strong as Its Answers

Dear CMO & Brand Steward, Your brand is only as strong as its answers. Write this on your forehead. Search is being replaced by Answer Engines

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Searching vs Solving

In the new era of AI-driven information retrieval, brands must understand a fundamental shift: consumers are no longer searching—they're solving.

The Illustrated Guide to the Answer Economy

While playing around with the new image capability of ChatGPT, I couldn’t resist reflecting on our curious — increasingly uncertain, even anxious —...