Prompted Perspectives & News.

Meet The Brands

Meet the Brands: Toyota

Founded in 1937, Toyota helped shape the modern auto industry. Toyota earns a 9.2, anchored by its QDR promise: Quality, Durability, Reliability.

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Your Brand Is Only As Strong as Its Answers

Dear CMO & Brand Steward, Your brand is only as strong as its answers. Write this on your forehead. Search is being replaced by Answer Engines

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Searching vs Solving

In the new era of AI-driven information retrieval, brands must understand a fundamental shift: consumers are no longer searching—they're solving.

Answer-Engine

10 Urgent Principles for Brand Survival in the AI Era

We’re deep into the Rise of the Answer Economy, where over 5 billion AI visits a month render your brand visible, invisible, or...

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Your Brand's Carbon Claims? AI Just Fact-Checked Them.

In the Answer Economy, transparency isn't optional - AI is keeping Score. 44% of environmentally conscious shoppers are more likely to use Amazon...

The Illustrated Guide to the Answer Economy

While playing around with the new image capability of ChatGPT, I couldn’t resist reflecting on our curious — increasingly uncertain, even anxious —...