Volume One: Brand Strategy — Remixed and Melodized for the Answer Economy.
Jingle Your Journey to the Answer Economy.
Dear Clients, Partners, and Friends —
We’re deeply grateful for your support as we’ve worked together to pioneer the frontiers of the Answer Economy. We’ve covered an incredible amount of ground this year, and thought it would be fun to wrap up our lessons, insights, and training in a holiday Songbook. Enjoy — and thank you again for being part of the journey!
– Pete, Hank & the BrandRank Team
I Saw Santa Vetting Me on ChatGPT
Imagine catching Santa red-handed…fact-checking your brand in an answer engine. This song turns that into a playful scene: the big guy grilling AI about safety, ingredients, service, and truth. It’s a fun way to say: if your claims don’t line up with reality, even Santa’s going to find out. Lyric version.
Santa Claude is Coming to Town
This one swaps the traditional list-checker for a reasoning model in a red coat. “Santa Claude” roams through your FAQs, product pages, and receipts, deciding whether your brand belongs on the “trusted” list. It’s equal parts holiday cheer and gentle warning: the models are always watching how aligned your story really is. Lyric version.
Jingle Bell Slop (Brand Safety Remix)
Our holiday remix for anyone worried about “AI slop.” This track turns brand safety into a dancefloor moment—cleaning up low-quality, misleading content and replacing it with verified, structured truth. Think of it as the club edit of your content governance strategy, with sleigh bells on the beat.
Rufus vs. Sparky Holiday Rap Battle
“Rufus & Sparky’s Holiday Wrap Battle” is our playful showdown between two rising stars of AI shopping—Amazon’s Rufus and Walmart’s Sparky—going bar-for-bar over who gives shoppers the best, most trusted advice. Think friendly rap battle under twinkling lights: one agent flexing deep product comparisons, the other boasting seamless online-to-store journeys, both fighting (in rhyme) for your holiday cart.
Grok the Halls with Bold Opinions
This one nods to the spicy, opinionated side of AI. “Grok the Halls” is about big takes, sharp perspectives, and hot commentary—but grounded in facts, not fumes. It’s a playful reminder that bold opinions are powerful when they’re backed by real-world proof, not just festive vibes.
Walking in a Store Brand Wonderland
Here we lean straight into the private label story. This song strolls down the aisle where store brands and legacy brands compete inside AI-powered recommendations. It’s cozy, but slightly uncomfortable: if you don’t document and prove your superiority, the agents may default to “good enough” and cheaper.
Sleigh Ride to the Wrong Advice
This is the cautionary tale of the songbook. “Sleigh Ride to the Wrong Advice” imagines what happens when AI gets it wrong—bad recommendations, missing warnings, or sloppy information. It’s fun on the surface, but the message is serious: guardrails, safety, and truthful content aren’t optional in this new world.
Holiday W.R.A.P. (CMO Remix)
This one is for the CMOs and marketing leaders. “Holiday WRAP” is a year-end rap/recap that swaps vanity metrics for answer share, readiness scores, and real downstream impact. It’s the soundtrack to your board deck—only with more sleigh bells and fewer bullet points.
Twas the AI Year In Review
The closing track is your story-in-a-song. It recaps the year of AI leaps—ChatGPT shopping, visual search, new models popping up—and what it all meant for trust, brands, and shoppers. It’s reflective, hopeful, and just a bit nostalgic: the perfect way to close the songbook and open a new year of better answers.
