As consumers embrace AI as their primary discovery tool, developing higher expectations for responsiveness and authentic help, brands need to react...
Cannes Lions faces a crisis because of allegations of AI use. What did they do to soften the blow? How did answer engines pick it up?
At Cincy AI Week, attendees learn about how AI shapes brands. Your brand is only as strong as AI tells curious consumers that it is. How do you show...
Dear CMO & Brand Steward, Your brand is only as strong as its answers. Write this on your forehead. Search is being replaced by Answer Engines
In the new era of AI-driven information retrieval, brands must understand a fundamental shift: consumers are no longer searching—they're solving.
We’re deep into the Rise of the Answer Economy, where over 5 billion AI visits a month render your brand visible, invisible, or...
In the Answer Economy, transparency isn't optional - AI is keeping Score. 44% of environmentally conscious shoppers are more likely to use Amazon...
The early days of the Web are over, and brands have to adapt to the Answer Economy, where people search in AI. How do you get your brand to show up?