Winning the Future of Search: Introduction to Answer Engine Optimization (AEO)

Webinar for CMOs and Brand Leaders

PB Speaking

Thursday, June 19th - 11:30am ET

The $1 trillion marketing industry is being disrupted by AI search, and most brand marketers don’t know how to measure it, where to start—or where it ends. AI-powered answer engines like ChatGPT, Anthropic, Perplexity, and DeepSeek now deliver direct answers instead of link lists, creating what BrandRank.AI calls the Prompted Moment of Truth.

These engines already drive over 5 billion visits globally per month, triggering sharp declines in organic traffic.

If your brand isn’t the first answer, it may not show up at all.

Join BrandRank.AI co-founder Pete Blackshaw — veteran of Nestlé, P&G, and Nielsen — for a high-impact briefing on how brand leaders can gain control in this rapidly shifting search landscape.

 

What You Will Learn:

  • Why Answer Engine Optimization (AEO) is the new SEO—and how it redefines visibility, authority, and content strategy
  • How to measure and improve your brand’s performance using Visibility, Vulnerability, and Readiness metrics
  • What success looks like in the Answer Economy—and why structured, trustworthy content beats keyword hacks
  • Essential new language for the AI era - Algorithmic Anchors, Content Liquidity, and Search Capital

Who Should Attend:

  • CMOs and Brand Marketing Executives
  • Heads of Digital, Communications, or Content Strategy
  • SEO Leads and Search Innovation Managers
  • AI Strategy and Transformation Leaders

Reserve Your Seat Now